Launching an e-commerce website for the world’s leading halal baby food brand.
The website is built around three content pillars to provide parents with the assurances they need to feed and wean their babies on the highest quality halal and dairy free meals. The new website serves content around For Aisha’s flavours, infant expertise and provenance of recipes. Videos by celebrity dietitian Priya Tew gives trust to the ingredients, nutritional value and cooking process of the recipes. A dedicated weaning section with handy weaning guides to download provides parents with helpful tips.
A simplified navigation also makes for a more user-friendly shopper experience, all of which is important for encouraging trial and purchase of the infant food range.

© Benjamin James 
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