Silver Transform Award for Best Brand Development
Merlin is an international health charity who deliver medical expertise to the toughest places. From disasters to war torn countries, Merlin medical experts save lives.
Defining Merlin’s position as 'medical experts on the frontline' differentiated them in a crowded sector. The new iconic visual identity projects their expertise in a way that engages both UK fundraising audiences and practically supports their work in the field. 
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© Benjamin James 

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