The Royal Free London NHS Foundation Trust merger with Barnet and Chase Farm hospitals will provide the critical mass to respond to current healthcare needs and drive the future of sustainable, quality healthcare in north London.
To achieve their goals, the new Royal Free group needed to build on the reputation of the NHS to carve out its distinctive space. The core of the new brand, ‘the NHS at its best’, was inspired by the staff’s desire to take the Royal Free’s world class reputation into practical, local, individual support that goes beyond the hospitals’ doors.
© Benjamin James 
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